We're a growth team that helps d2c brands scale
We bring alignment to marketplaces, operations, merchandising, and ads so every function drives measurable growth, not friction.
Projects that we are super proud of
View all ProjectsMoxie Beauty
Visit WebsiteA bold, science-led Indian haircare brand built for real Indian hair — clean, vegan, and unapologetically Indian.
Asaya
Visit WebsiteClean, effective skincare — targeted actives designed to actually work for Indian skin.
Terractive
Visit WebsiteEngineered activewear built for Indian conditions — cooling, anti-odour performance sportswear in their proprietary TerraSoft™ fabric.
Must Be Nuts
Visit WebsiteHealthy snacking gone rogue — bold, protein-rich nut, seed and berry mixes with no added oil and a whole lot of attitude.
We like to think we're pretty convincing but this might help too
Nikita Khanna
Founder of Moxie Beauty
Working with the Niche team has been absolutely fantastic. They've been our partners on eCommerce and quick commerce since day 1, handling everything seamlessly across platform onboarding, listing, operations, relationship management, advertising and growth. Besides their deep understanding of how to build on different platforms, what sets them apart is their work ethic — they truly operate with the ownership levels of an in-house team. Look forward to the next phase of growth together!”
Best friends.
Oops, teammates
Proof that good ideas (and friendships) scale fast.
MadhavKanikaGauravRahulLakshitaAyushiManviRaghuMukulAaditShubhamDeekshaMannatDhruvKaranTusharYashOcean